Music Market Analysis 2023

The Impact of Digital Streaming Services on the Global Music Industry

In the past decade, the global music industry has experienced significant shifts in revenue generation and market share, mainly due to the emergence of digital streaming services like Spotify, Apple Music, and YouTube. These platforms have substantially contributed to the industry's growth by providing convenient access to vast volumes of music content for users worldwide.
Revenue Generation:
Digital streaming services have become the primary source of revenue for the music industry, surpassing physical sales and digital downloads. According to the International Federation of the Phonographic Industry (IFPI), revenue from streaming services accounted for 62.1% of the total music industry revenues in 2020, with digital streaming platforms contributing $23.1 billion out of the $37.3 billion global music revenue.
This shift can be attributed to the increasing number of subscribers on various streaming platforms. For example, Spotify, the leading music streaming service, reached 345 million monthly active users and 155 million premium subscribers by the end of 2020. Apple Music, another major player in the industry, reportedly has over 72 million subscribers as of June 2020. The growing user base of these platforms reflects the rising inclination towards digital streaming services among music consumers.
Market Share of Major Players:

The entry of digital streaming services has significantly impacted the traditional music industry, reshaping the dynamics of market share among major players. Major record labels such as Universal Music Group, Sony Music Entertainment, and Warner Music Group have adapted to the changing landscape by striking strategic partnerships with digital streaming services to ensure their artists' content is accessible on these platforms.

According to the International Federation of the Phonographic Industry (IFPI)'s Global Music Report 2023, the market shares of the Big Three music companies in 2023 are as follows:

  • Universal Music Group (UMG) - 31.6%
  • Sony Music Entertainment (SME) - 27.5%
  • Warner Music Group (WMG) - 18.9%

The remaining 22.0% of the market is held by independent labels and artists. These figures reflect a slight increase in market share for Universal Music Group and Sony Music Entertainment compared to the previous year, while Warner Music Group experienced a slight decrease.

The IFPI's report, released on March 21, 2023, also highlighted the growth of the global recorded music industry. In 2022, recorded music revenues grew by 9.0%, primarily driven by the growth in paid subscription streaming.

The future of the music industry remains uncertain, but it is evident that streaming will continue to play a pivotal role. The Big Three music companies are expected to remain dominant players in the market, leveraging their strengths and adaptability. Simultaneously, independent labels and artists will persist in finding novel ways to compete and thrive within the evolving landscape.
Impact on Artists and Content Creators:

Digital streaming services have made it easier for artists to reach a global audience, resulting in increased opportunities for revenue generation through subscriptions, advertising, and royalties. Moreover, these platforms provide artists with invaluable data on listener preferences, helping them tailor their content and marketing strategies.

However, the revenue distribution model has faced criticism from industry stakeholders who argue that artists receive a disproportionately small share of streaming revenue compared to record labels and streaming services. This concern has led to growing calls for more equitable and transparent revenue-sharing models that better support the artist community.
Digital streaming services have had a significant impact on the global music industry, driving revenue growth and reshaping market share dynamics among major players. Platforms like Spotify, Apple Music, and YouTube have emerged as the primary source of content consumption, with their user base steadily increasing.

It is critical for the industry to continue adapting to this digital landscape and addressing concerns surrounding revenue distribution to create a sustainable and equitable ecosystem for all stakeholders involved.
Made on